Hi, I’m Gwen.
I’m an award-winning content strategist and editorial leader. I turn complex business priorities into stories people care about.
I lead editorial programs and build the systems that help them scale. That means bringing writers and technical experts together, using performance data to improve the work, and automating the parts that slow teams down.
My work has been recognized by the Content Marketing Institute with two 2026 honors: a Best Blog Post award and a Thought Leadership Campaign finalist honor.
I’ve led content strategy and storytelling for some of the world’s most recognizable brands.
Content that performs
The best content earns attention and does a job. I build editorial programs, product stories, and web experiences that do both.
What it’s like to work with me
“Any content team who wants an absolute machine to help ship their content to the world would benefit from Gwen’s work.”
Cassidy Williams
Senior Director of Developer Experience, GitHub
“Gwen is a gifted copywriter and strategist — she led GitHub’s entire newsletter program herself, scaling it up and down as the company’s needs shifted.”
Gillian Maxwell
Senior Program Manager, GitHub
“One of Gwen’s greatest strengths is her ability to deeply understand the target audience and tailor messaging to resonate with them, while bringing the technical understanding needed to communicate complex topics clearly and accurately.”
Calvin Chang
Director of Product Marketing, GitHub